CPRL studied the role of the Purple Star School Designation Program ("Purple Star"), a national initiative sponsored by the Military Child Education Coalition (MCEC) to help families reduce the burdens of frequent mobility that military-connected families may experience. The study describes the reach of the Purple Star program, and how it galvanizes, strengthens, and promotes existing school and district strategies for supporting military-connected families. It closes with recommendations for refining Purple Star as both a program and a brand.